We will book your next 100 qualified sales calls
Done-for-you cold email that fills your calendar with your dream prospects. You only pay when they show up, and only if they're qualified.
Jacob Lusignan
What does this cost before it works?
How does B2B appointment setting actually work?
The Attended Meeting System, our five steps. We build it, run it, and optimize it. You just take the calls.
Step 01
Sending Infrastructure
Your emails land in primary, not spam.
We build a completely separate sending setup: 10-20 branded sending domains, a few inboxes on each, full DNS authentication (DMARC, SPF, DKIM), and a dedicated warm-up on every one. Each inbox sends 20-30 emails a day, which looks like a person, not a machine. Volume scales by adding inboxes, never by pushing one inbox harder.
Your main domain stays untouched. Zero risk to your existing email reputation.
Most agencies skip this. Their clients end up in spam within 2 weeks.
Step 02
Lead Sourcing
Clean data, real decision-makers.
Multi-source scraping via Apollo, LinkedIn, and custom databases. Strict ideal customer profile (ICP) filtering by job title, industry, company size, revenue, and tech stack.
Every email triple-verified before it enters a sequence. Bounce rate stays below 2%.
Step 03
Multi-Angle Copy
Personalized, not templated.
We draft 4-5 different sequence angles. AI personalizes every email based on recent news, hiring data, or LinkedIn activity.
It reads like human-to-human interaction, not a template blast.
Step 04
Campaign Optimization
Active management, not set-and-forget.
Daily monitoring of inbox placement, reply rates, and bounce rates, per sequence, per angle, per audience segment. We kill underperforming angles, scale the winners, and introduce new copy every 2-3 weeks.
Most agencies launch and forget. We cannot afford to: we do not get paid until a meeting is attended.
Step 05
Response Handling & Booking
When a prospect replies, a person answers, usually within the hour during business hours. We handle the objection, answer the question, and put the call on your calendar.
This is where most self-run campaigns die. The reply lands, nobody answers for two days, and the interest is gone.
The difference is in the details.
Subject: Quick question
Hi {{first_name}},
I came across {{company_name}} and was really impressed by your work. I see you are the {{title}} so I wanted to reach out.
We are a premier lead generation agency helping companies like yours get 50+ meetings a month guaranteed.
Do you have 15 minutes next Tuesday at 2pm EST for a quick call so I can pitch you my services?
Best,
Sales Bro
Subject: Saw the Chicago expansion, congrats
Hey Sarah,
Noticed Apex just opened the Chicago office. That's a big move. Usually the sales side feels it about two quarters later.
We book qualified meetings for logistics firms on a pay-per-meeting basis. Might be worth 15 minutes if scaling the sales team is on the radar.
Best,
[Your name]
Who actually runs your campaign?
I built New Lead Consulting because everyone is tired of paying marketing agencies $5k-10k per month, while getting locked into a 6 month contract.
That's why we work on a performance basis, and purely month to month.
We take the same system that caused you to book a meeting, and use it to book meetings for you.
What do we handle, and what do you handle?
Fully managed sales development. We do the work, you close the deals.
What you handle
-
Show up to the sales calls -
Close deals -
Spend 10 minutes a week reviewing our report
What we handle
What does this actually cost?
An in-house SDR costs roughly $8,000 a month before they book anything. A retainer agency charges $5,000 to $20,000 up front and bills you whether it works or not. We charge a tech fee for the infrastructure and a fixed price per qualified meeting that attends. Nothing else.
| Comparison |
In-House SDR
|
Typical Agency
|
New Lead.
|
|---|---|---|---|
| Upfront cost | $5k-$10k | $5k-$20k | Tech fee |
| Monthly cost | $8k-$12k | $3k-$5k retainer | Fixed price per meeting |
| Time to results | 3-4 months | 1-2 months | 2-3 weeks |
| Your time | 10-20 hrs/week | 2-5 hrs/week | 10 min/week |
| Risk level | Extremely high | High | Tech fee only |
| If it fails | Salary already paid | Setup fee gone | You own the entire infrastructure |
From kickoff to meetings.
Here's exactly what happens after you sign on.
Week 1
Onboarding & Infrastructure
We deep-dive into your ICP and offer. We purchase domains, set up dedicated sending infrastructure, and begin warm-up.
You: 60 min onboarding call
Weeks 2-3
Build & Approve
We source and verify your first 5,000 leads. We write 4 distinct email sequences for your approval.
You: 30 min review
Weeks 3-4
Launch & First Results
Campaigns go live. First replies within 48-72 hours. First meetings booked within 7-14 days.
You: Show up & close
Month 2+
Optimize & Scale
New angles every 2-3 weeks. Fresh leads. The system gets smarter the longer it runs.
You: 10 min/week
Stop paying for effort.
Start paying for results.
Book a 15-minute call. We will tell you honestly whether cold email fits your offer.